{"id":879,"date":"2025-11-11T11:55:26","date_gmt":"2025-11-11T09:55:26","guid":{"rendered":"https:\/\/th1nk.co.za\/?page_id=879"},"modified":"2025-12-01T12:55:44","modified_gmt":"2025-12-01T10:55:44","slug":"product-cycle","status":"publish","type":"page","link":"https:\/\/th1nk.co.za\/online\/process\/product-cycle\/","title":{"rendered":"Product Lifecycle"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20);min-height:50px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1511\" class=\"wp-block-cover__image-background wp-image-681 size-full\" alt=\"\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/sea.jpg\" style=\"object-position:79% 98%\" data-object-fit=\"cover\" data-object-position=\"79% 98%\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/sea.jpg 2400w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/sea-800x504.jpg 800w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/sea-1920x1209.jpg 1920w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/sea-768x484.jpg 768w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/sea-1536x967.jpg 1536w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/sea-2048x1289.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(159deg,rgb(238,248,255) 0%,rgba(33,196,237,0.58) 53%,rgba(9,42,77,0.74) 100%)\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-197b2658 wp-block-cover-is-layout-constrained\"><nav style=\"font-style:normal;font-weight:600;line-height:1\" class=\"items-justified-center alignwide wp-block-navigation is-content-justification-center is-layout-flex wp-container-core-navigation-is-layout-72be065f wp-block-navigation-is-layout-flex\" aria-label=\"Process \u2013 Level 2\"><ul style=\"font-style:normal;font-weight:600;line-height:1\" class=\"wp-block-navigation__container items-justified-center alignwide wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/th1nk.co.za\/process\/team-formation\/\"><span class=\"wp-block-navigation-item__label\">Team Formation<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/th1nk.co.za\/process\/staying-the-course\/\"><span class=\"wp-block-navigation-item__label\">Staying the Course<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/th1nk.co.za\/process\/team-cadence\/\"><span class=\"wp-block-navigation-item__label\">Team Cadence<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/th1nk.co.za\/process\/product-cycle\/\"><span class=\"wp-block-navigation-item__label\">Product Lifecycle<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div>\n\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);margin-left:0;margin-right:0\" class=\"has-text-align-center has-link-color wp-elements-49031cb4b1744a129271dd1611534cc4 wp-block-post-title has-text-color has-contrast-color\">Product Lifecycle<\/h1>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"335\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2024\/09\/How.jpg\" alt=\"\" class=\"wp-image-282\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2024\/09\/How.jpg 320w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2024\/09\/How-287x300.jpg 287w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Building products or services requires a specific approach to achieve specific outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firstly, assumptions need to be tested, and questions must be asked about whether the product or service truly solves a real-world problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process of developing the product or service should then be rigorous and methodical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, it\u2019s essential to consider the environment \u2014 how to launch, market, and ensure the product\u2019s success, especially when it faces competition in the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1727\" height=\"822\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/image-1.png\" alt=\"\" class=\"wp-image-1284\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/image-1.png 1727w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/image-1-800x381.png 800w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/image-1-768x366.png 768w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/image-1-1536x731.png 1536w\" sizes=\"auto, (max-width: 1727px) 100vw, 1727px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Invariably, it\u2019s not the best product ideas that win, but those that make it through the process and gain a foothold in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building products and services in a start-up environment is often easier than within a corporate, as there are far fewer processes and structures in play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike start-ups, which typically consist of innovation teams, most larger businesses are dominated by delivery teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how they differ:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corporates usually operate within strict annual and quarterly budgets, whereas innovation projects tend to be exploratory in nature and can take an undefined amount of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates challenges in managing the cost risks of research and development, and in weighing those costs against the potential rewards if a project succeeds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation accounting, therefore, is often more of an art than a science \u2014 a reality that tends to frustrate most CFOs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Managing the innovation process in a larger organisation is, therefore, a complex exercise that demands dedicated focus and a healthy dose of realism about the culture and operating environment in which teams are trying to innovate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Th1nk, we examine every step of the product development process to make it both efficient and repeatable.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide shoes is-layout-grid wp-container-core-group-is-layout-086dc8cf wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-center has-border-color has-accent-5-border-color has-aspect-ratio wp-duotone-rgb181181181-rgb255255255-1\" style=\"border-style:solid;border-width:2px;min-height:300px;aspect-ratio:auto;min-height:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"465\" class=\"wp-block-cover__image-background wp-image-1250 size-full\" alt=\"\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/flippers.png\" data-object-fit=\"cover\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/flippers.png 794w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/flippers-768x450.png 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-custom-blue-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-d9d95ed6 wp-block-group-is-layout-flex\" style=\"min-height:100px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/th1nk.co.za\/process\/highly-predictable-teams\/\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"465\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/flippers.png\" alt=\"\" class=\"wp-image-1250\" style=\"width:134px\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/flippers.png 794w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/flippers-768x450.png 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-large-font-size wp-elements-58cce81b2145be7ea982c9b2509de427\"><a href=\"https:\/\/th1nk.co.za\/process\/highly-predictable-teams\/\" data-type=\"page\" data-id=\"1140\">Highly Predictable Teams<\/a><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>&#8230;<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-center has-border-color has-accent-5-border-color has-aspect-ratio wp-duotone-rgb181181181-rgb255255255-2\" style=\"border-style:solid;border-width:2px;aspect-ratio:auto;min-height:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"801\" class=\"wp-block-cover__image-background wp-image-1313 size-full\" alt=\"\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers.png\" style=\"object-position:0% 0%\" data-object-fit=\"cover\" data-object-position=\"0% 0%\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers.png 971w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers-800x660.png 800w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers-768x634.png 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-custom-blue-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-d9d95ed6 wp-block-group-is-layout-flex\" style=\"min-height:100px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/th1nk.co.za\/process\/digital-transformation\/\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"801\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers.png\" alt=\"\" class=\"wp-image-1313\" style=\"width:119px\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers.png 971w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers-800x660.png 800w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/long-free-diving-flippers-768x634.png 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size has-base-color has-text-color has-link-color wp-elements-b5e9f5ce4836fc37fff483d24dfc5dd3\"><a href=\"https:\/\/th1nk.co.za\/process\/digital-transformation\/\" data-type=\"page\" data-id=\"1149\">Digital transformation<\/a><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>&#8230;<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-center has-border-color has-accent-5-border-color has-aspect-ratio wp-duotone-rgb181181181-rgb255255255-3\" style=\"border-style:solid;border-width:2px;aspect-ratio:auto;min-height:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"617\" class=\"wp-block-cover__image-background wp-image-1312 size-full\" alt=\"\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins.png\" style=\"object-position:48% 0%\" data-object-fit=\"cover\" data-object-position=\"48% 0%\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins.png 940w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins-800x525.png 800w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins-768x504.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-custom-blue-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-d9d95ed6 wp-block-group-is-layout-flex\" style=\"min-height:100px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/th1nk.co.za\/process\/success-stories\/\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"617\" src=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins.png\" alt=\"\" class=\"wp-image-1312\" style=\"width:126px\" srcset=\"https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins.png 940w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins-800x525.png 800w, https:\/\/th1nk.co.za\/wp-content\/uploads\/2025\/11\/short-swim-fins-768x504.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-large-font-size wp-elements-19a01767356f403ae707026ab44b44fd\"><a href=\"https:\/\/th1nk.co.za\/process\/success-stories\/\" data-type=\"page\" data-id=\"1151\">Success stories<\/a><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>&#8230;<\/em><\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building products or services requires a specific approach to achieve specific outcomes. Firstly, assumptions need to be tested, and questions must be asked about whether the product or service truly solves a real-world problem. The process of developing the product or service should then be rigorous and methodical. Next, it\u2019s essential to consider the environment [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":92,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-879","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/pages\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":6,"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/pages\/879\/revisions"}],"predecessor-version":[{"id":1528,"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/pages\/879\/revisions\/1528"}],"up":[{"embeddable":true,"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/pages\/92"}],"wp:attachment":[{"href":"https:\/\/th1nk.co.za\/online\/wp-json\/wp\/v2\/media?parent=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}